Top 5 Social Networking Apps in South Africa: Q1 2024 Performance

In the first quarter of 2024, the top 5 social networking applications in South Africa showcased varied performance trends across downloads, revenue, and active users. Here’s a closer look at how WhatsApp Messenger, Facebook, Telegram Messenger, Threads, and Messenger performed.

WhatsApp Messenger had a notable increase in weekly downloads, starting at 183K in the first week of January and peaking at 267K in mid-March. Weekly active users also showed an upward trend, growing from 19.5M to 20.7M by the end of the quarter.

Facebook maintained a strong performance in weekly downloads, reaching a high of 317K in the last week of March. Weekly revenue was steady, fluctuating around $6.1K to $7.9K throughout the quarter. Active users increased from 22.8M to 24.6M, indicating a robust user engagement.

Telegram Messenger saw a gradual rise in weekly downloads, peaking at 76K in mid-March. Revenue also showed an upward trend, reaching $3.3K in the last week of March. Active users fluctuated slightly but remained above 1.2M throughout the quarter.

Threads experienced a moderate increase in weekly downloads, with a peak of 40K in mid-March. Active users consistently grew, starting at 308K in January and reaching 454K by the end of March.

Messenger had a significant rise in weekly downloads, peaking at 115K in the last week of March. Revenue was relatively low, with minor fluctuations. Active users showed a steady increase from 10.1M to 10.3M over the quarter.

For more detailed insights and data, visit Sensor Tower.